Augmented identity to improve road safety

5 November 2019, Dubai, UAE: Technology has proved to be a cutting-edge solution in traffic management and creating safer roads. IDEMIA has been a technology partner to the GCC for decades. We caught up with Richard Mikhael, President, Middle East and Africa, IDEMIA a leader in augmented identities to explore the latest developments they have been working on.


Richard Mikhael, President, Middle East and Africa, IDEMIA


Gulf Traffic: Can you give us a background of your company and its business? 


Richard: IDEMIA is the leader in augmented identities in an increasingly digital world. With over 13,000 employees around the globe, IDEMIA serves clients in 180 countries in the following markets: Financial Institutions, Mobile Operators, Connected Objects, Identity and Security N.A. and Public Security and Identity. 

Within the public security and identity sector, IDEMIA focuses on making the lives of citizens easier and safer in a fast-changing environment, where governments and security professionals face growing challenges to protect people and places. 

IDEMIA has over 40 years’ experience in providing highly sophisticated road safety solutions to its international customers to make the journey of citizens safer and stress-free.


Gulf Traffic: What technological developments do you foresee and how will this change the traffic management industry, as we know it?

Richard: New or further developed sensor technologies support the acquisition of more data on all road users. This combined with increasing capabilities of dedicated algorithms allow for much better analysis and projections on road user behavior, and possible impacts on traffic safety or traffic obstructions.


Gulf Traffic:  Can you tell us about MestaControl and how it will help authorities gather and process traffic management data for safer roads

Richard: MestaControl is a multi-application software suite. Besides its core functionalities for violation processing, ANPR analysis and average speed, it also allows data storage and provision on traffic statistics (e.g. number of vehicles within a certain timeframe or typical speed profiles). This gives authorities the possibility to not only analyze the data, but also to react concerning a specific incident, for example, by using video streaming capabilities to check whether there are any obstructions. 

Gulf Traffic: What new products will you be showcasing at Gulf Traffic – What can visitors expect at the IDEMIA stand this year?


Richard: We will be showing the new version our well-established MestaFusion with enhanced features for speed and red light enforcement. We will also be presenting the features of our road safety and Augmented Vision solutions, both of which are optimized for the concept of safe cities. These two technologies are a complementary fit with the ambitions of the UAE and the wider GCC region as they progress towards becoming world-class cities where residents commute seamlessly and expect a peace of mind when they conduct their daily activities. 

Gulf Traffic:  Why is the GCC region important to your business?

Richard: IDEMIA has been a technology partner to the GCC for decades. We have supported our customers to achieve safer roads and cities through a multitude of technological solutions. We see the GCC not only as an important growth region for our business, but also as a trend region when it comes to the pursuance and creation of safer cities.